Headless WordPress
with React & Next.js
Keep WordPress for editing and separate the frontend in React/Next.js when the rendering, integration, or interaction requirements justify operating two systems.
When headless is the right call
Headless is worth the added cost only when the requirements justify it.
- You need independent control over rendering or application-like interactions.
- A classic theme cannot support the required interface or data flows.
- The product combines managed content with external data or complex UI.
- Editors need to stay in WordPress while the frontend evolves separately.
And when it isn't: if a well-engineered classic WordPress build meets the goal, we'll tell you — headless adds cost and complexity that must be justified.
How it works
WordPress stays the CMS
Editors keep their familiar workflow; content is served via REST or GraphQL.
Separate React / Next.js frontend
The rendering model — SSR, SSG, or ISR — follows the content, interaction, and freshness requirements.
Engineered end-to-end
WordPress and PHP, plus JavaScript, React/Next.js, and Node.js — one team across the whole stack.
Headless must earn its complexity
A headless build only makes sense when a separate frontend solves a real product, performance, or integration constraint. We assess preview, caching, deployment, forms, search, redirects, and analytics before recommending it.
Frequently asked questions
Do my editors lose the WordPress experience?
WordPress can remain the editing system, with content served to the separate frontend through REST or GraphQL. Preview and editorial workflows still need to be planned for the new architecture.
Is headless always faster?
No. A separate frontend gives more control over rendering and interactions, but performance still depends on the implementation, APIs, caching, and third-party code.
Will headless hurt my SEO?
It can if rendering, metadata, and indexation are implemented poorly. We choose SSR, SSG, or ISR for the content model and include metadata, sitemaps, semantic structure, and JSON-LD.
Assess the architecture before implementation
Describe the product, current constraints, and editorial workflow. We'll assess whether headless is justified and outline the smallest useful next step.
Request an architecture assessment