Building a real estate website that became an ongoing marketing platform

A personal real estate brand needed more than a redesigned homepage

The new website had to communicate credibility, local expertise and personality while supporting practical real estate content. Existing assets, subscriber data and marketing processes also had to move into the new experience.

After launch, the site continued to receive new requirements: tracking, redirect management, social integrations, listing states, testimonial content, relationship-focused pages and recurring email campaigns.

A shared agency-engineering workflow

Climb Digital directed the wider marketing relationship and supplied the client context. DevX owned the creative and technical website work assigned to the team, collaborating with analytics and marketing specialists where integrations crossed responsibilities.

The website was treated as an evolving marketing asset. Tasks moved through a shared workflow, allowing design, implementation, testing and campaign requests to continue after the original launch.

Work delivered across the relationship

• UI/UX and website redesign implementation.
• Launch preparation and public release in April 2024.
• Analytics and tracking-code integration.
• URL redirect planning and implementation.
• Instagram and social-content integration.
• Testimonials, YouTube and content-module work.
• Real-estate listing states and supporting interface updates.
• New relationship and Connections content pages.
• Google Search Console and technical publishing support.
• Mailchimp and Klaviyo templates, subscriber handling and recurring email production.

A launch that developed into an operating partnership

The website launched as the new digital home of the Tim DeBellis brand and continued to evolve through ongoing creative and technical work.

Instead of transferring the site and ending the relationship, DevX retained context and supported the connected marketing system around it. That allowed new content and campaign requirements to be delivered without repeatedly onboarding a new technical team.