Launching a corporate digital presence from brand direction to infrastructure

A corporate website is part brand project and part operational release

The client needed a new website, but the assignment also included the visual system around it: design direction, logos, media materials and an animated brand element.

The domain was connected to other services, including business email and internal systems. Launching the website therefore required careful DNS and Cloudflare work rather than a simple nameserver replacement.

One coordinated path from visual exploration to launch

DevX developed multiple visual directions, refined the selected approach and translated it into a responsive WordPress implementation.

The website, media pack and motion asset were treated as parts of the same brand system. In parallel, the launch plan preserved the existing domain records required by the client’s other services.

What DevX delivered

• Three visual directions for the website and brand presentation.
• Responsive WordPress website developed from scratch with WPBakery.
• Romanian and English content structure.
• Brand and logo refinements used across the digital experience.
• Media-pack-related design and content work.
• Animated logo and supporting motion asset.
• DNS and Cloudflare configuration while preserving existing records.
• Deployment, hosting setup, launch checks and continued hosting support.

A coherent brand platform launched without isolating design from infrastructure

CFT received a complete corporate web presence rather than a collection of disconnected deliverables. The website, visual assets and launch infrastructure were coordinated by one delivery team.

The result gave the company a maintainable WordPress foundation for presenting its services in two languages while preserving the technical services already tied to the domain.